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Bill: California AB 1084
Author: Asm. Evan Low (D-San Francisco)
Position: Opposed
Summary: Gender neutral retail departments
AB 1084 would specify that a retail department store that offers childcare items for sale is required to maintain one undivided area of its sales floor where the majority of the childcare items being offered shall be displayed, regardless of whether a particular childcare item has been traditionally marketed for either girls or for boys. In addition, a retail department store that offers children’s clothing for sale, as well as toys for sale, would be required to maintain one undivided area of its sales floor where the majority of the children’s clothing being offered shall be displayed, regardless of whether a particular article of children’s clothing has been traditionally marketed for either girls or for boys. The bill defines the terms “childcare item,” “clothing,” and “toy.”
AB 1084 would also specify that it is not to be construed to constrain how a retailer promotes, displays, or presents a particular item within each undivided area of its sales floor where either childcare items, children’s clothing, or toys are being offered for sale. However, no signage is allowed to be used within any undivided area where either childcare items, children’s clothing, or toys are offered for sale indicating the items are for either girls or for boys.
In addition, a retail department store located in California that maintains an internet website through which it sells childcare items, children’s clothing, toys, or anything that could be considered a combination thereof, is required to dedicate a section of the internet website to the sale of those items and articles that must be titled, at the discretion of the retailer, “kids”, “unisex”, or “gender neutral”.
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